Prototype to production

About Us


The team

Creative engages with the customer to collaborate and manage the product development cycle with a team that understands the nuance’s of industrial design and how to implement it. We strive to have clear, concise communications real time around the world in a transparent environment to support our customers with the highest degree of customer service and satisfaction.

Brian SmithFounding Partner

With over 25 years of experience, holding senior positions in operations and engineering program management, Brian has developed key relationships built by his experience working at Seagate Technology, Convergent (UNISYS), Silicon Graphics and Bell Industries (ARROW) before founding Creative design & manufacturing in 1993.  Brian has built a collaborative team of partners who have a vested interest in the company and customer success.

Kenny GohPresident CEO, USINA

Kenny was born and raised in Singapore.  Kenny graduated from the University of Canterbury, New Zealand in Engineering.  Kenny has held key management positions within the plastic industry throughout his career.  Prior to starting USINA, Kenny developed a global marketing and operations strategy as the Sr. Vice President of Mold-Max, Taiwan.  Kenny established USINA in 2007 in partnership with Brian Smith and Shanhua Wang.  Kenny serves as the group Managing Partner in ASIA.

Carolyn SmithVice President Finance

Having 15 years of experience managing accounts and logistics within the software industry , Carolyn joined Creative to manage finance operations in 2008. She has a BA from USSC in political science with an advanced studies in economics.

Patrick PehPresident CEO, PRI-V

Patrick was born in Singapore but grew up as an expat in England.  Patrick received his education from Wellingborough, England.   Patrick has worked in multinational manufacturing and established PRI-V International in 2000 as a manufacturer of nameplates, membrane switches and overlays. PRI-V has been a partner of Creative since 2004.

SK CheungPresident ViQuest/ChangHuat

Graduated from Polytechnics Taiwan. SK spent his early career working as a Tooling engineer at Philips Electronics; moving into Sr management. SK has established tooling facilities in Hong Kong, China and Singapore.  SK was instrumental in the buyout and management of ViQuest Technology, Singapore in 1998.  SK has been in partnership with Creative design and manufacturing since the inception of ViQuest in 1998.

Hu ZhangPresident FMD Die Casting

Hu Graduated from Xi’an Polytechnic Institute.  Hu specialized in metallurgy and specifically in the die casting processes.  Hu spent his early career at Matsushita Electric which gave him a varied background in engineering and manufacturing die cast products. In 2005, HU established – Shenzhen FMD Precision Mould Co LTD.and is the President and Sr manager of FMD.  Hu has worked as part of  USINA and Creative’s team since 2007.

Chloe CheungHead of Program Management

With over 10 years of manufacturing with a background in marketing, manufacturing management and business development. Chloe is a trouble shooter by nature and takes great care and pride to manage and watch projects with her team at every stage.

SH WangPresident SHD Precision

With over 32 years of experience, Wang spent his early career as a toolmaker working for several large Hong Kong tooling firms.  His experience ranges from hands on tooling to 3D CAD experience in Solidworks.  He established SHD Precision tooling and moulding in Kunshan, China in 2008.  Wang has a depth of experience working with multinational customers with a focus on high cosmetic, technical products.